NOLIMITS
Unleashing Limitless Progress - Visual Concept for Pitbike Trainings
PROJECT OVERVIEW
In collaboration with a motorcycle training company, I have created a visual narrative that encapsulates the essence of personalized motorcycling training. Catering to a diverse range of riders—beginners, advanced track riders, motorsport enthusiasts, and rally racers—the project is rooted in the concept of boundless progress, demonstrating the extraordinary potential that can be achieved on a small go-kart track.
Concept and Execution
Primary focus of this project was to highlight the opportunities pitbikes offer. Central to this was the portrayal of the three trainers, whose expertise and personalities are integral to the company's unique offering. Filmed over two days, primarily during the evening hours, the shoot was designed to leverage dramatic lighting and dynamic movements to reflect the intense and thrilling nature of pitbike riding.
The 90-second clip also served as a precursor to a newly launched service (NOLIMITS personalized motorcycle trainging), aligning with the company’s brand identity by emphasizing its signature blue color, along with the vibrant fluo red leather suits provided by StunterStore as a partner. These color choices were instrumental in creating a visually striking and cohesive aesthetic. Employing quick cuts and fluid camera movements to mirror the agility and excitement of pitbike riding.
Dynamic cuts and camera movements were planned to convey the rapid direction changes and swift cornering characteristic of pitbike maneuvers. The post-production phase was conducted using Premiere Pro, with specific tasks handled in Davinci Resolve.
It’s a testament to the company’s commitment to fostering growth and skill development in motorcycling, no matter the rider's starting point.
AMPictorial
2024